Privacy Policy
Last updated: 27 August 2026
This Privacy Policy explains how Fruitful Spirits Ltd, trading through the Ever Curious brand, collects and uses personal information when you visit www.evercuriouswhisky.com, purchase from us or otherwise interact with us.
Fruitful Spirits Ltd is the controller of your personal information for the purposes described in this policy.
Fruitful Spirits Ltd
Company number: 13255081
Registered office: First Floor, Winston House, 349 Regents Park Road, London N3 1DH, United Kingdom
Email: marc@fruitfulspirits.com
Telephone: 0207 100 4949
Information we collect
Depending on how you interact with us, we may collect:
• your name;
• email address;
• telephone number;
• billing and delivery addresses;
• information relating to your orders and purchases;
• information required for age verification;
• correspondence you send to us;
• marketing preferences;
• technical information about your device and use of our Website, such as IP address, browser information and cookie or analytics information; and
• information necessary to prevent or investigate fraud and protect our Website.
Payment information is generally processed by our payment provider. We do not normally receive or store your complete payment-card details.
2.How we obtain your information
We collect information:
• directly from you when you place an order, contact us, subscribe to communications or otherwise provide information;
• automatically when you use our Website, including through cookies and similar technologies where permitted; and
• from service providers involved in processing payments, delivering orders, age verification, fraud prevention or operating our Website.
3.How we use your information
We may use personal information to:
• process and fulfil orders;
• take and manage payments;
• arrange delivery;
• verify that purchasers or recipients meet applicable age requirements;
• communicate with you about orders;
• provide customer service;
• process cancellations, returns and refunds;
• maintain appropriate financial, tax and business records;
• prevent fraud and protect our business and Website;
• comply with legal and regulatory obligations;
• improve our Website and understand how it is used; and
• send marketing communications where we have an appropriate lawful basis to do so.
4.Our lawful bases
Under UK data-protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we rely on:
Contract – where processing is necessary to take steps at your request or fulfil our contract with you, including processing and delivering your order.
Legal obligation – where we need to process information to comply with legal requirements, including accounting, tax and applicable alcohol-sale requirements.
Legitimate interests – where reasonably necessary for our business interests, including operating and securing our Website, preventing fraud and improving our services, provided those interests are not overridden by your rights.
Consent – where consent is required, including for certain marketing activities or non-essential cookies. You can withdraw consent at any time.
5.Who we share information with
We may share personal information where necessary with organisations that help us operate our business, including:
• Website and e-commerce service providers;
• payment processors;
• delivery and fulfilment providers;
• age-verification and fraud-prevention providers;
• IT, hosting and technical service providers;
• professional advisers such as accountants, lawyers and insurers; and
• regulators, government authorities or law-enforcement bodies where required by law.
We only disclose information where there is an appropriate reason for doing so.
We do not sell your personal information.
6.International transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data-protection law, including relying on applicable adequacy regulations or appropriate contractual safeguards where required.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax and regulatory requirements.
For example, information relating to transactions may need to be retained for a number of years to meet tax and accounting obligations.
When information is no longer required, we will delete it or anonymise it where appropriate.
7.Marketing
If you have asked to receive marketing communications from us, or we otherwise have a lawful basis to contact you, we may send you information about Ever Curious and related products.
You can unsubscribe at any time by using the unsubscribe link in a marketing email or contacting us.
We will respect your marketing preferences.
8.Cookies
Our Website uses cookies and similar technologies.
Some cookies are necessary for the Website and online shop to function. Other cookies, including certain analytics or marketing technologies, will only be used where permitted by law and, where required, after you have provided consent.
More information is available in our Cookie Policy.
9.Security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
No internet-based system can be guaranteed to be completely secure, but we take reasonable measures appropriate to the nature of the information we process.
10.Your rights
Depending on the circumstances, UK data-protection law gives you rights including the right to:
• request access to your personal information;
• ask us to correct inaccurate or incomplete information;
• request deletion of your information;
• request restriction of processing;
• object to certain processing;
• request transfer of certain information to you or another organisation;
• withdraw consent where processing is based on consent; and
• object to direct marketing at any time.
These rights are subject to certain legal conditions and exceptions.
To exercise your rights, contact marc@fruitfulspirits.com.
We may need to verify your identity before responding to a request.
11.Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve them.
You also have the right to complain to the UK's data-protection regulator:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
12.Children's information
Our products are intended for adults aged 18 and over.
We do not knowingly sell alcohol to, or seek to collect personal information in connection with alcohol purchases from, anyone under 18.
13.Third-party websites
Our Website may contain links to websites operated by third parties. We are not responsible for the privacy practices of those websites and recommend reviewing their privacy policies.
14.Changes to this policy
We may update this Privacy Policy from time to time.
The latest version will be published on this page with the date it was last updated.
15.Contact us
For questions about this Privacy Policy or how we process personal information, contact:
Fruitful Spirits Ltd
First Floor, Winston House
349 Regents Park Road
London N3 1DH
United Kingdom
Email: marc@fruitfulspirits.com
Telephone: 0207 100 4949